Interview with Artist Antoine Tavaglione

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Hey Lovelies!

A few weeks ago I was invited to the Sugar Ball as you might know. When I walked in to the venue where the event was held I right away spotted a business card with the Chanel logo but it was sort of bleeding and it totally caught my attention. I had a look at it and then I saw the catalogue of different pieces of art. I was LOVED everything I saw! I quickly put the business card in my bag and I promised myself I have to contact the artist and find out more about is amazing art. And guess what lovelies that’s exactly what I did. I was able to squeeze in an interview with the very busy and extremely Antoine Tavaglione. Have a look at what Antoine has to say about his art and how it all started.

When did it first hit you that being a filmmaker was THE thing you wanted to do?

Since a very young age I was fascinated with comic books and cartoons. I was very influenced by those mediums and was constantly attempting to create my own comic books and stories. When I got to College, I met a fantastic animation teacher by the name of David Grey. He was very inspiring through his philosophy of film making and storytelling. He made me realize that through the medium of Animation, that I as a film maker, would be in complete control of every little detail and move that I would like to convey and that type of control could not be matched by live film making. I then pursued my studies at Concordia in Film Animation (BFA) and then a career in 2D film animation for many years to come producing and creating my own short films. This being one of my very first productions: The Retail Show. http://vimeo.com/8678273. This series was inspired by my earlier retail days when I worked at MENS boutique on St-Catherine for many years while pursuing my studies. You can now understand why my artwork is very much influenced by fashion.

I’m curious to know where your style originates from? It’s so different to any other art I have seen.

A few of years ago, I was in Italy visiting one of my friend’s relatives. I noticed that above his uncle’s bed hung a large carving of Benito Mussolini, the Italian dictator. I naively said, “So I guess you are a fan of his.” His uncle replied, “quando parla e come il pane,” which translates literally to “when he spoke, it was like bread,” meaning that Mussolini’s words were like poetry. I became fascinated with Mussolini’s influence and how this man loved everything Mussolini had stood for! The first series I ever created was based on Mussolini and other fascists. I presented this series during a solo exhibition in 2011 titled Che VU? Italian for “What do you want?” All my paintings and illustrations were based on dictators.

My aesthetic of dripping milk suggests the vital nourishment of which dictators rob their populace and the violent societies leftover by oppressive regimes. Today, my signature Milk dripping has become iconic for me, it what makes my work recognizable today and it does not necessarily reflect my earlier works, although, it still has a political and satirical meaning to it.

Tell us what is your favorite aspect about creating art?

I really enjoy working with my clients, I have been very lucky, most of the time I get carte blanche to create whatever I like, of course,  always remaining relevant to their products and brand. I love creating work that is brand associated, that is my forte! I consider myself to be very brand-savvy and brand sensitive.

What genre of art inspires you the most when creating your art?

I must say that I am very influenced by everything that is fashion and high-end brands. What drives me the most are the opportunities that I have received by doing fantastic collaborations and art initiatives with well-known brands and companies. I would love to spill some of my signature dripping milk on ALDO! Calling out :)

You must have several “Heroes” in the art industry. Can you let us know who they are and why they light a fire inside of you?

I am a huge fan of Haring, He has inspired me tremendously, because he has created iconic pop figures that are undeniably his own. He has also worked on projects that were quite relevant to society’s issues. Through my work, I also look to tell  stories that are relevant to todays culture and society, create figures that will become iconic and to make a living out of my work as Haring did.

What are your current projects, art shows and or functions looking like right now? Care to elaborate about them?

I am constantly working on murals, paintings, illustrations, collaborations, commercial design and brand design for many communication and marketing companies, high-end retailers on an international scale. Something big will happen in the Mtl’s art world scene in December 2012. It’s called Triple A. Cant say more, just keep close tabs :)

This is a loose question but where exactly do you envision yourself down the line in the art industry?

More of NY, LA and then, the next Koons! No, the next Tava!

Which of all your fab art pieces is the one that makes you the most proud or is your favorite and why?

I dont really have a favourite, I am always evolving as a pop visual artist and like fashion, my taste is always changing and evolving for the better.

My brand will continue to participate in the growing trend among retailers and communication studios to supply lifestyle and houseware products as well as clothing and accessories in an effort to cater to the demands of a fashion- and style-aware market.

Have a look at some of Aontoine’s fabulous art pieces below.

“Screaming Hearts”

“Cannoli Heaven”

“Double C”

“For The Haters”

“Hermes-Crooks & Automobiles”

“Milky Bulls”

“Modern Scandinavian Home”

Mens Boutique In Montreal Mural

Mural painting for Boutique Ecole Militaire

Photo Booth Richman

If you love Antoines work as much as I do then check out his website: www.antoinetavaglione.com and follow him on Twitter: @AntoineTava for are the latest news!!!

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